# Autopoiesis brand reference
Source snapshot: 2026-10-05. Review version; formal approval is not recorded.
This pack contains a manually curated snapshot. It does not automatically synchronize with Figma.

## Sources
- Branding and assets: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=1-5
- Design System / Style Guide: https://www.figma.com/design/SOdiLlw5i42frxc6b5ENCN/Design-System?node-id=16009-44475
- Preset presentation: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp
If your AI cannot access these authenticated sources, use the attached files. If a referenced value is missing, ask rather than invent it.

## Brand foundations
Primary typeface: Helvetica Now Display. Secondary serif: Iowan Old St Bt.
Product display styles: 96px and 64px, 130% line height, −2% tracking.
Product heading styles: 32px and 24px, 130% line height.
Product title: 20px; subtitle: 18px; 130% line height.
These product scales are distinct from slide typography. The preset deck uses 1920 × 1080 slides, headings around 90–96px, body 32px, compact copy 24–28px, and confidentiality footer 20px.
Preserve the selected slide's existing type and spacing. Shorten copy or split slides before shrinking type.
Font files are not included in this pack. Use the licensed brand fonts when available; disclose any substitution.

## Colors
Use tokens.json for exact light and dark values and transparency. These were resolved from the current Semantic / Color collection; legacy collections were excluded.
- Background/page: light #FCFCFC; dark #191A1B
- Background/primary: light #FFFFFF; dark #1E1F20
- Background/secondary: light #F7F7F7; dark #2B2C2D
- Background/accent: light #F2F8FC; dark #233449
- Text/primary: light #000000; dark #FCFCFC
- Text/secondary: light #3E4042; dark #B8BBBE
Use semantic colors by purpose. Background colors are for static surfaces; UI interaction states use the design system's interaction tokens, not static background tokens.
Do not treat every product status color as a marketing brand accent.

## Assets
- assets/logo-lockup.svg: horizontal symbol + wordmark exported from Branding node 11:18.
- assets/logo-mark.svg: standalone symbol exported from Branding node 93:231.
- assets/gradient-blue.png and assets/gradient-dark.png: background artwork exported from Branding nodes 121:1365 and 121:1375.
Preserve proportions and use exported artwork. Do not redraw or distort the logo.
Numeric logo clear-space and minimum-size rules have not been verified. Do not invent them.
Choose a legible logo/background combination. Black artwork is supplied; obtain an existing white version from Figma when a dark background needs it.

Additional graphics from Branding section 29:104:
- assets/texture-dot-field.png: Illuminated dot field. A quiet dark background for covers and section openers. Keep text away from the central glow. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=51-247
- assets/texture-fractal-glass.png: Fractal glass. A dark ribbed surface for cover backgrounds. Check contrast behind text. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2476
- assets/texture-cross-grid.png: Fine cross grid. A subtle grid texture for technical stories. This is decorative artwork, not a data chart. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=56-2823
- assets/gradient-slate-glow.png: Slate edge glow. A dark cover or section opener; use light text where contrast permits. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2502
- assets/gradient-blue-mesh.png: Blue mesh. A blue background for cover slides and branded visual panels. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2513
- assets/gradient-slate-mist.png: Slate mist. A neutral atmospheric backdrop for image-led layouts. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2582
- assets/gradient-pale-blue.png: Pale blue sweep. A light background for opening slides or visual panels; keep text on the calmest area. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2527
- assets/gradient-ice.png: Ice gradient. A soft pale backdrop for minimal layouts and short headlines. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2541
- assets/gradient-sky.png: Sky gradient. A light blue background for branded panels and section openers. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2555
- assets/motif-orbital-grid.png: Orbital grid. An abstract visual for systems or interconnected ideas. Decorative, not a scientific diagram. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2362
- assets/motif-layered-sphere.png: Layered sphere. An abstract visual for layers or a system overview. Decorative, not a measured model. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2395
- assets/motif-intersecting-orbits.png: Intersecting orbits. A decorative visual for relationships and interaction. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2628
- assets/motif-axis.png: Elliptical axis. A decorative visual for direction, focus or progression. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2680
- assets/motif-circle-system.png: Circle system. A decorative visual for a collection of related ideas. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2700
- assets/motif-stacked-rings.png: Stacked rings. A decorative visual for layers and stages; label actual process steps separately. Source: https://www.figma.com/design/WOJaWvu2LHpS3ZFfg6WSjt/Branding?node-id=55-2720

These hub names and usage suggestions are editorial guidance. All added PNGs are square Figma artwork crops. Geometric motifs are decorative, not scientific diagrams or evidence. Illustrations, icons, and dividers in this section are still placeholders and are excluded. See assets.json for the complete source manifest.

These assets are sourced from Figma; inclusion does not independently establish formal approval.

## Presentation layouts
layouts.json provides reusable layouts, text capacity, source links and company examples.
Only use records with kind "template" as generic layouts. Examples include company names, biographies, product claims or QR codes and must not be treated as default content.
Template previews show editable placeholders, not verified customer evidence.
### Section opener
Use: Introduce a section, main proposition, or transition. Use the dark background to create a clear break in the narrative.
Text capacity: Eyebrow/subheading: 2–5 words, one line. Main heading: 3–8 words, ideally one line within the current heading block. Supporting explanation: 10–20 words, one or two lines.
Preview: assets/slide-2.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=2001-83

### Two-column comparison
Use: Compare two options, before/after states, problems/solutions, or two related themes. Keep the content parallel across columns.
Text capacity: Title: 3–7 words, one line. Column labels: 2–5 words. Use 3–4 bullets per column, approximately 12–20 words per bullet and 60–80 words per column. Keep each bullet to 2–3 lines; balance both sides.
Preview: assets/slide-3.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=3-103

### Four-topic overview
Use: Summarize four pillars, capabilities, workstreams, or takeaways. Use color accents consistently rather than assigning new meaning arbitrarily.
Text capacity: Title: 3–7 words, one line. Exactly four topic rows. Topic labels: 2–5 words. Each description: 12–20 words, ideally one line in the current wide text block. Move detailed explanation to another slide.
Preview: assets/slide-4.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=7-592

### Context and three supporting topics
Use: Present context or a problem in the narrow left column and three supporting capabilities, responses, or steps in the wider right column.
Text capacity: Title: 3–7 words, one line. Left column: short labels, one 20–30-word context paragraph and two bullets of 10–20 words each; target 50–70 words total. Right column: a short subheading and three topic cards, with a 2–5-word label and 12–20-word description per card. Keep the first card description to two lines and the others to one or two.
Preview: assets/slide-5.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=6-254

### Full-width image or product screenshot
Use: Show a product screenshot, approved diagram, or visual demonstration. Replace the gradient placeholder with the intended visual and remove or replace 'Attach Image' in a working copy.
Text capacity: Top caption: 3–8 words, one line. Use one primary image fitted to the existing placeholder without distortion. Avoid body paragraphs; any annotation should be brief and readable at presentation size. Keep the footer area clear.
Preview: assets/slide-7.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=3-51

### Problem and solution
Use: Contrast a customer problem with the matching solution. Align the three points across columns.
Text capacity: One-line title of 3–7 words. Each column: a 5–10-word heading and three bullets of 10–18 words; target 50–65 words per column.
Preview: assets/slide-8.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=2046-38

### Product walkthrough
Use: Introduce one product workflow using a screenshot and three concise steps. Replace the placeholder with an approved product image.
Text capacity: Title: 3–7 words. Three steps: 3–6-word heading plus 10–15-word explanation. One screenshot; crop for legibility and avoid dense annotations.
Preview: assets/slide-9.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=2046-55

### Three key metrics
Use: Present three verified metrics with enough context to interpret them. Placeholder values are not company results.
Text capacity: Three short values, each with a 2–5-word label and 10–15-word explanation. Context: one sentence of 15–25 words. Source line: source, dates and baseline; define units.
Preview: assets/slide-10.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=2046-76

### Customer case study
Use: Tell a customer story with a challenge, approach, customer quote and verified outcome. Use an actual attributable quote and confirm the customer content is approved for the intended audience.
Text capacity: Title: 3–7 words. Challenge and approach: 20–30 words each. Quote: 20–35 words, plus one-line attribution. Outcome: 10–15 words plus source and measurement period. No invented results or testimonials.
Preview: assets/slide-11.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=2046-96

### Three-phase roadmap
Use: Present an implementation plan, rollout, or roadmap using three phases. Use dates only when the dates are confirmed for the audience; otherwise retain relative phases such as Now, Next and Later.
Text capacity: Title: 3–7 words. Three phases: short period label, 4–8-word heading and three bullets of 6–12 words each. One dependency or planning assumption of 10–20 words. Keep each bullet to two lines.
Preview: assets/slide-12.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=2046-115

### Closing call to action
Use: Close a customer conversation with one specific next step and a usable contact or booking link. Choose a single action that fits the audience.
Text capacity: Headline: 4–8 words, one line. Supporting invitation: 12–20 words. Call to action: 5–10 words. Contact: one line for name/role and one line for an email or booking link. Replace placeholders and verify the link.
Preview: assets/slide-13.png
Source: https://www.figma.com/slides/8rsHF2DSAkknpMOLI7xEFp?node-id=2046-143

## Content and confidentiality
Do not invent customer results, testimonials, partnerships, founder claims or product capabilities.
Replace all bracketed placeholders before sharing. Keep metrics' source, measurement period and baseline.
Retain the confidentiality footer consistently for recipient-only decks with private information. Remove it consistently for a deck approved for public distribution containing no private material. The choice depends on the deck and audience.
The existing footer is: "Confidential and intended solely for the recipient."

## Deliverable check
1. Select appropriate reusable layouts and preserve their composition.
2. Use brand fonts, exact colors and the supplied assets.
3. Check word limits, line wraps and image readability.
4. Verify claims, sources, contact links and any QR destination.
5. Return an editable deliverable; disclose substitutions and unresolved placeholders.